Why Veluda Was Created
My name is Bina. I'm originally from Brazil, a mother of five, and the founder of Veluda.

Before creating Veluda, I worked in textile sales. As I visited stores and spoke with buyers, people would often learn that I was from Brazil and tell me the same thing:

“We used to carry Brazilian towels. They were the best towels. They sold so well, and then suddenly we couldn't get them anymore. Please bring them back.”

I heard this again and again. People remembered those towels. They remembered their quality, their softness, and how much their customers loved them.

Those conversations stayed with me. I decided to go back to Brazil, research the cotton industry, learn about the manufacturing process, and find out what made these towels so special.

My search led me to a factory that has been producing towels for almost 100 years. I visited the factory myself, learned about its production methods, and carefully selected the towels I wanted to bring to American homes.

That was the beginning of Veluda.

The Personal Meaning Behind Veluda
As a working mother of five, I know how much the little things in our daily lives matter.

I want my family to have towels that feel soft and cozy after a shower, absorb water properly, and hold up beautifully through repeated washing and everyday use.

I didn't want to choose between comfort and performance. I wanted both.

That became my standard for Veluda: selecting towels with the same care I would use for my own family.

Veluda is a woman-founded brand built around a simple belief: the things we use every day should be thoughtfully chosen, beautifully made, and genuinely worth having.

What Makes Veluda Different
Brazilian cotton, carefully selected
Brazil has a rich cotton-growing and textile-manufacturing heritage. We choose our cotton carefully, with a focus on long-fiber cotton that helps create soft, durable towels designed for everyday use.

Softness and absorbency that work together
A towel should do more than feel good when you touch it. It should absorb water effectively, leaving you feeling dry and comfortable rather than simply moving water across your skin.

That's the experience we want every Veluda customer to enjoy: softness you notice and absorbency you can appreciate every day.

Quality designed for real life
Our towels are made to be used, washed, and enjoyed repeatedly. The factory washes and dries our towels before they reach our customers, helping prepare them for everyday use.

We select our products with the long term in mind. We want customers to enjoy their towels not just when they first open the package, but throughout their daily routines.

Thoughtful textile technology
Our Skin Air collection features Air Cotton technology, designed to create a light, fluffy feel while maintaining excellent absorbency.

We believe great towels shouldn't have to feel heavy to feel luxurious.

Across our collections, we offer different textures and weights so customers can find the experience that suits their preferences.